You’ve met someone interesting at an event. You’re excited about the possibility of working together, but with everything else that’s going on at the event, you forget to follow up. A week later, you finally fish their business card out of your briefcase. Is it too late to follow up? Rather than letting great networking …

The days of ‘spray and pray’ campaigns are well and truly behind us. Sending out to thousands of recipients and hoping a few will respond is counterproductive at best. You’ll end up annoying most of them with irrelevant messages resulting in complaints that’ll hurt your sender reputation. Don’t do it. Email outreach and marketing can …

  Nearly all businesses rely on meetings as an essential component of their operations. Low-level meetings are for disseminating information and delegating work. High-level meetings usually involve discussing company direction and long-term goals. Then there are other miscellaneous meetings that fill in the gaps. You’ll hear many opinions on meetings depending on who you talk …

Make the call. Despite rumors to the contrary, the telephone is not dead. It’s not even dying. As far as tech toys are concerned, the phone may not be considered a digital disruptor – it was invented in 1876, after all – but you’re doing yourself, your leads, and your customers a disservice if you …

An all-too-common mistake when sending sales emails (or any kind of outreach email) is to overlook the follow-up. All the emphasis gets put on sending a great initial email, while the follow-ups become little more than a box-ticking exercise. That’s a huge oversight, since research has shown time and again that most sales result from …