There are lots of reasons you might want to find and connect with influencers in your niche. Doing so can be invaluable in building a personal brand and becoming an “influencer” yourself, for starters. It can also help create a network of people who will share your content for you, and if you play your …

This is the first in a series of many posts you’ll see appearing on this blog over the next few months. Each post is based on a chat I had recently with an expert. I’ll be talking about their approach to outreach and why it works, and I’ll be showing you some examples of their very best …

Email is an important part of most marketers’ strategies, and for good reason. For one thing, consumers like it. A study from adestra found that 73% of Millennials prefer to receive messages from businesses via email over any other form of contact. It’s also extremely effective; in fact, it’s the most effective of all digital …

Email templates – templated text that you edit part of in line with each individual recipient – help you send more emails in less time. They allow you to simulate the effect of a personalized email without having to craft a fresh email for each new recipient. But that’s not all they can do. Email …

As lead generation tools go, a cold email campaign is really effective. In fact, Ascend2’s 2016 Lead Generation Survey found that, of all popular online lead generation tactics, email marketing was the most effective tool at our disposal: Of course, in order to be effective, it’s got to be, well, good. You can’t send any …