This is the first in a series of many posts you’ll see appearing on this blog over the next few months. Each post is based on a chat I had recently with an expert. I’ll be talking about their approach to outreach and why it works, and I’ll be showing you some examples of their very best …

Email is an important part of most marketers’ strategies, and for good reason. For one thing, consumers like it. A study from adestra found that 73% of Millennials prefer to receive messages from businesses via email over any other form of contact. It’s also extremely effective; in fact, it’s the most effective of all digital …