Can your team do better?

Sujan Patel is the founder of Mailshake, a sales engagement software used by 38,000 sales and marketing professionals. He has over 15 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Intuit and many other Fortune 500 caliber companies.
  • May 14, 2024

Research from the Incentive Research Foundation shows that 90% of the top-performing companies incentivize their salespeople.

If you feel your sales team could do better (and it always can), it’s time to introduce an incentive program.

The last spot on this list is all about what an incentive program is, why it’s important, and the different types you can use.

As you scroll down, you’ll also learn:

  • What sales data is
  • How to increase sales without ads
  • How to create a sales funnel in 2024
  • The 100 best sales blog to follow in 2024
  • Whether sales should request content from marketing
  • How to motivate your sales reps to recover from lost sales

And oh, here’s the sales stat of the week:

81% of sales leaders believe AI helps them spend less time on manual tasks.

AI is not coming for your jobs. It’s coming to make it easier.

What Is Sales Data? And How Does It Help You Sell Better?

If you want accurate forecasts and customer insights to close deals better, sales data is the way to go.

But what exactly is sales data and why should you care? This comprehensive piece by Salesforce covers it all.

Here’s a sneak-peak at what the article explores:

  • The importance of sales data
  • Types of sales data (demographic, firmographic, chronographic)
  • How to find and collect sales data
  • How to track and act on sales data
  • The best tools to manage and interpret sales data

The post also gives you a detailed example of real-life sales data collection and analysis to show you exactly how it’s done.

Increase Sales Without Marketing or Ads | 10 Original Strategies

If your marketing budget is draining your resources, MorningScore has just the tip for you.

The piece covers ten original strategies to boost sales without marketing or ads.

Interesting, right?

Here’s a quick look at what you’ll learn in this post:

  • How to craft great copywriting messages
  • Improving website conversion rates
  • How to nail SEO content
  • How to leverage “growth loops”
  • How to craft the best PR story

The article goes into details about each of the ten strategies, leaving no stone unturned. It also includes statistical insights and fun graphic workflows to give you all the key info at a glance.

Creating a Sales Funnel in 2024: A How-to Guide

The sales funnel traces the steps a typical prospect takes before they become a customer. Understanding and streamlining each of these stages is a good way to close more leads—and this piece by Alibaba shows you how to do just that.

You’ll learn:

  • The four stages of the sales funnel
  • Benefits of a streamlined sales funnel
  • How to build a sales funnel
  • Strategies to optimize your sales funnel

Packed with actionable tips and best practices, this piece is a must-read for anyone looking to master the art of funnel creation and optimization.

100 Best Sales Blogs to Follow in 2024

This post covers over 100 of the best sales blogs to follow, based on relevancy, authority, freshness, and following. It gives you a brief rundown of each blog, its owners and writers, and important information such as blog following, email, and contact number.

If you like our newsletter, you’ll love this post. I suggest bookmarking this one for the next time you’re searching for some sales inspiration, news, or guidance.

Should Sales Request Content From Marketing?

Does this sound like a query you’d type into Google? Aspiration Marketing may have the answer.

The post discusses important collaborative strategies between the sales and marketing departments, packed with interesting statistics and insights you should know.

You’ll learn:

  • Benefits of sales requesting content
  • How marketing-sales collaboration improves the sales funnel
  • The power of data-driven content
  • The types of content sales can request
  • How to build a content-driven sales force

The piece is thorough, easy to read, and compiles helpful advice your sales team could benefit from. Go check it out!

Bounce Back From Lost Sales: Strategies for Sales Reps

Not all prospects turn into customers. This piece by Nutshell will show you that all hope is not lost. It covers:

  • How to work through the feeling of loss
  • Analyzing your situation objectively
  • Getting essential feedback
  • How to communicate with your sales team
  • Implementing critical feedback
  • Three crucial skills rejection can teach you

This post keeps it real. Sales funnels are not always smooth sailing, and Nutshell tells you how to recover when your strategies don’t quite work out.

Sales Incentives to Supercharge Your Growth in 2024

Sales incentives are not always monetary. My team at Mailshake brings you seven different sales incentive programs you can use to motivate your reps.

You’ll dive deep into:

  • What sales incentives are
  • When you need a sales incentive program
  • Different types of sales incentive programs
  • How to motivate different types of reps
  • Non-monetary incentive options
  • How to know if incentives are working

If your sales team’s performance has been tanking lately, use the strategies in this piece to help them get back to their full potential.

And that’s it for this week. Get reading and happy selling!

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