Accelerate: What costs US companies $1 trillion every year? 🎯

Sujan Patel is the founder of Mailshake, a sales engagement software used by 38,000 sales and marketing professionals. He has over 15 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Intuit and many other Fortune 500 caliber companies.
  • April 10, 2024

A lack of sales enablement costs US companies $1 trillion every year.

That’s a lot of money and you don’t want to miss out on it.

Which is why I have come up with a highly detailed and actionable guide on what sales enablement is and what it is not.

You’ll find it at the last spot on this list.

And if you scroll carefully enough, you’ll also come across value-packed posts on:

  • Creating a sales process
  • Increasing sales engagement
  • Inside sales rep skills to brush up on
  • 20+ sales promotion ideas
  • Automated email ideas

I also have a bonus interview on high-impact coaching at the end. Off you go!

The Ultimate Guide to Creating a Sales Process

This comprehensive Hubspot guide is a must-read for sales professionals who struggle with consistent results. It tells you how to build a solid sales process that aligns your team’s actions with business goals and helps you convert leads into customers strategically.

You’ll get insights into:

  • The different steps of the sales process
  • How to improve your sales process
  • Sales process mapping
  • The difference between the sales process and sales methodology
  • Sales process examples
  • Common sales process mistakes

Hubspot has also included many free useful templates to optimize your creation process and make it more efficient.

Top 10 Sales Engagement Tips to Increase Your Sales

90% of sales leaders invest in practices and tools that help their reps engage better with prospects. If you ignore sales engagement, you’re already behind most of your competition.

So read this post and discover what exactly sales engagement is and how to boost it. You’ll also learn:

  • The difference between sales engagement and enablement
  • Common sales engagement mistakes to avoid
  • What to consider before choosing a sales engagement platform

That’s not all—the post includes the top five sales engagement platform recommendations, highlighting their core features so you can choose the best one for your needs.

15 Inside Sales Representative Skills and How to Improve Them

Are you an inside sales rep looking to take your game to the next level? Then you better brush up on these 15 essential inside rep skills. The top ones include:

  • Product knowledge
  • Conflict management skills
  • Rapport building skills
  • Customer relationship management tool skills
  • Prospecting skills

You will also gain tips on how to improve these skills for better performance and how to highlight them to get noticed during job interviews.

20+ Sales Promotion Examples [+ Definition & Expert Ideas]

A compelling, creative, and engaging sales promotion is what breathes life into sales success.

But what type of sales promotion should you offer? And where should you share the sales promotion for your online business? If these are the questions bothering you, give this post a read.

It explains the concept of sales promotion in detail and provides 20+ examples to try. You also get tips on the most effective channels for marketing sales promotions and tips to improve your campaign.

10 Automated Email Ideas to Bring More Sales

Automated emails bring in 320% more revenue than non-automated emails. But it’s difficult to strike the right balance between automation and personalization.

If you sound robotic and your prospects don’t find your messages unique, they won’t open it and your chances of closing a sale will become zero.

But fret not—this post by CRM Lab includes ten automated email ideas with real examples and actionable tips.

High-Impact Coaching Done the Right Way — Cory Bray

Cory Bray has been working in sales for the last 15 years and is the co-founder of COACHCRM—which he describes as the first true sales coaching software to improve the performance of your sales team. He is also the host of the Sales Management Podcast.

In this interview, you’ll find his value-packed answers to questions like:

  • What is the first step of coaching?
  • What is the most impactful thing to coach?
  • How do you motivate people to implement the coaching?
  • How do you create accountability when coaching?

If you’re a sales leader or coach looking forward to creating a high-performing sales team, don’t forget to watch this interview.

What Is Sales Enablement? Complete Guide for 2024

Did you know the lack of sales enablement costs US companies $1 trillion a year? That’s a lot of money, folks.

Sales enablement bridges the gap between the marketing and sales departments of a business. It’s when marketers analyze data to understand their target customers better and train and equip salespeople accordingly to close more deals.

Curious to learn more? Check out this insightful post on the MailShake blog to learn all about sales enablement.


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