Course Overview: Cold Email Academy (2025 Edition)
Contents
Welcome to the Mailshake Cold Email Academy — the most practical, battle-tested training on how to do cold outreach the right way in 2025.
If you’ve ever felt like your cold emails are getting ignored, flagged as spam, or just falling flat… you’re not alone. The inbox of 2025 is ruthless. Filters are smarter. Prospects are savvier. AI-generated fluff is everywhere. The old tactics? Dead.
What worked in 2019 gets you blacklisted in 2025.
🚫 What This Course Isn’t:
- It’s not about adding {{first name}} and praying for a reply.
- It’s not about “10x-ing your pipeline” with hypey templates.
- It’s not about automation for the sake of scale.
✅ What This Course Is:
- A step-by-step framework to build emails people actually want to open and respond to.
- A blueprint for mastering relevance, research, and ROI in a crowded market.
- A system to protect your deliverability, automate ethically, and book more meetings without burning your sender reputation.
🧠 What You’ll Learn
- How to set up bulletproof infrastructure (domains, warming, SPF/DKIM/DMARC) so your emails get delivered
- The psychology and structure behind 4-line cold emails that feel human and relevant
- How to write cold email sequences that don’t just “follow up” — they add value
- Frameworks, templates, and teardowns you can plug directly into Mailshake
- Smart use of tools like ChatGPT, Clay, and Mailshake for personalization at scale
- How to go from 1-to-1 outreach to a scalable outbound system without sacrificing quality
🔮 Why Cold Email in 2025 Is Different
- AI-generated spam has killed generic personalization. You need signal, not noise.
- Deliverability is a competitive advantage. Without it, your best copy never sees the light of day.
- Prospects don’t “click links” anymore — they respond to relevance, timing, and clarity.
- Spray-and-pray is over. Precision targeting and human-sounding messages win.
📈 Who This Is For
- Founders and marketers booking their own meetings
- SDRs and sales leaders building outbound systems
- Agencies running client campaigns
- Anyone who wants to stop being ignored and start seeing real replies from cold outreach
By the end of this course, you’ll have a complete outbound engine — built on strategy, not spam — ready to scale with Mailshake.
Let’s fix cold email — and make it work better than ever.
Release Schedule for Each Module:
Module 1: The changing landscape with cold email deliverability (27th May)
Module 2: Targeting & List Building (29th May)
Module 3: Crafting Cold Emails that Convert (3rd June)
Module 4: Scaling your Outbound (5th June)
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