More than 50% of emails sent globally are never seen by their intended recipients. Why? Because they never make it to the recipient’s primary inbox. Instead, they land somewhere in the spam folder where they stay collecting dust for decades to come.
If you don’t want this happening to your emails, you must warm up your domain before doing any cold outreach campaigns.
Let’s see why you need email warm up tools, what to look for when choosing one, and what are the best options waiting for you.
Email warm up tools, also known as email warming services, ensure that your emails don’t get blocked by spam filters. These tools work to establish a positive sender reputation with email platforms and build trust.
To do this, these tools send out a few emails daily to other domains in their network, who will then automatically reply. This helps email service providers (ESPs) to recognize your emails as legitimate and trust you as a sender.
Once you have achieved a good sender reputation and been whitelisted, your emails will be more likely to land in the primary inbox of your prospects and customers.
Other than this, email warm up tools also provide you with detailed reporting on all your warm up campaigns. This helps you to track the performance of your emails and make improvements as needed.
Here are some features that a good email warm up tool must have:
1. Appropriate speed: You want a tool that warms up your domain quickly. At the same time, excessive speed can raise suspicion, so you want a tool that works at an appropriate speed.
2. Large network size: Larger networks make establishing a good sender reputation easier.
3. Excellent automation: Automated warming up will help streamline the process and save you time.
4. Detailed reporting: Look for a tool that provides detailed reports on your sender reputation and how the warming up process is going.
5. Good value for money: Many high-quality email warm up tools are affordable and come with free trials, so make sure not to overspend on one.
Warm Up Your Email is a powerful email warm up tool. It uses its team members to send emails on your behalf, reply to them, mark them as important, and remove them from spam folders.
As part of the tool, you also gain access to detailed reports that track the progress of your sender reputation.
QuickMail Auto Warmer is another email warm up tool that helps you develop a positive reputation with ESPs. The tool sends out emails in small batches and gradually increases the volume over time.
G2 Rating: 4.6/5 stars based on 70 reviews.
Capterra Rating: 4.8/5 stars based on 25 reviews.
Lemwarm by Lemlist is an excellent personalized email warm up tool.
It helps you keep all your cold emails and newsletters out of the spam box by tailoring the warm up process according to your specific target audience and email goals.
G2 Rating: 4.2/5 stars based on 113 reviews.
Capterra Rating: 4.6/5 stars based on 349 reviews.
Saleshandy is an all-in-one outreach tool that helps you improve your sender reputation by warming up your emails, tracking email opens and clicks, and automating follow-ups.
It also supports advanced cold emailing features like A/B testing, LinkedIn prospecting, and writing assistance.
G2 Rating: 4.6/5 stars based on 442 reviews.
Capterra Rating: 4.5/5 stars based on 119 reviews.
Last on the list is Warmy, a one stop solution for email warm up.
It’s super simple to set up, and yet highly effective in getting your emails to the right folder.
With Warmy, you can even pick a topic for the warm up conversation. So for example, if you are in a gaming business, the warm up emails can be about gaming.
G2 Rating: 4.9/5 stars based on 10 reviews
Capterra Rating: 4.9/5 based on 7 reviews.
Just like Warm Up Your Email by Mailshake, this tool is also made exclusively for warming up your email domains.
Equipped with the latest AI-powered technology, Warmbox offers four different warm-up recipes for you to choose from.
Product Hunt Rating: 4.2/5 stars based on 43 reviews and 813 upvotes.
WarmUp Inbox is another popular email warm up tool.
Like other tools, it works by spooling out warm up emails at a predefined rate and uses its smart algorithms to avoid being marked as spam.
However, a downside is that it can be quite expensive if you wish to use it for multiple inboxes, compared to other tools on this list.
G2 Rating: 4.7/5 stars based on 22 reviews.
Capterra Rating: 4.8/5 stars based on 6 reviews.
Mailreach is another email deliverability solution that helps you warm up your email accounts and make sure that your emails aren’t marked as spam.
It comes with a built-in AI-powered email health score calculator, a custom warm up plan generator, and a top-notch spam checker.
Capterra Rating: 5/5 stars based on 16 reviews.
Folderly is a smart warm up tool that comes with email analytics, advanced auto-reply detection, and more.
The great thing about this tool is that it uses GPT-3 powered technology to generate incredibly authentic-looking warm up emails that are sure to get past spam filters.
But a not so great thing about this tool is its pricing. It starts at $49/month, which makes it one of the priciest tools on this list.
G2 Rating: 5/5 stars based on 62 reviews.
Capterra Rating: 4.9/5 stars based on 31 reviews.
Allegrow is a comprehensive inbox placement tool that helps you warm up your email accounts.
It allows you to monitor the health of your mailboxes in real-time and provides insights into your reputation as a sender.
G2 Rating: 4.9/5 stars based on 22 reviews.
Klenty is a sales engagement platform that allows sales reps to do outreach campaigns across multiple channels, send automated follow ups, and track outreach effectiveness.
Klenty also offers a complete email deliverability suite equipped with an email warm up service, email validation, sender score calculator, spam filter checker, and template analysis.
G2 Rating: 4.6/5 stars based on 236 reviews.
Capterra Rating: 4.6/5 stars based on 37 reviews.
Reply is an AI-powered, all-in-one sales engagement platform that helps its users automate and expand their cold outreach.
One of Reply’s strengths is its email deliverability suite, which allows you to warm up your accounts in an easy and safe way. Like most other tools, Reply also allows you to track the progress of your warmup process through its granular reporting.
G2 Rating: 4.6/5 stars based on 989 reviews.
Capterra Rating: 4.6/5 stars based on 96 reviews.
An email warm up tool is a software designed to help you increase the deliverability of your emails by automating the email warmup process.
It works by sending out emails at a predetermined rate and monitoring your domain’s reputation to make sure it remains in good standing. This allows you to gradually introduce your domain to mailbox providers and build trust with them, which in turn increases the chances of your actual marketing emails landing in the primary inbox.
Yes, email warm up works. It is a proven and tested technique that can help you increase the deliverability of your emails.
Warming up your new email account is important as it allows mailbox providers to get familiar with your domain and trust it.
This increases the chances of your emails landing in the primary inbox, instead of being marked as spam or going into the junk folder. In turn, this can help you maximize open rates and engagement, and get better results from your campaigns.
Yes, you can send cold emails without warming up your email account but you shouldn’t.
Mailbox providers are very strict about the volume of emails you can send out from new domains. And if you don’t warm up your account, your emails will likely end up in the spam folder or get blocked altogether.