A nurture sequence is not a common practice, but it should be. A nurture sequence is the act of reaching out to the prospect at a certain cadence, which allows you to take advantage of any prospects that might not become customers right now but could buy later.
[1:32] A nurture sequence is different than an outbound campaign
[2:09] Finding helpful content for a nurture sequence
[3:14] How long your nurture sequence should be
[5:13] The importance of being specific