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• How to Leverage LinkedIn Voice Messaging in Your Sales Cadences

How to Leverage LinkedIn Voice Messaging in Your Sales Cadences

Sujan Patel

Sujan Patel is the founder of Mailshake, a sales engagement software used by 38,000 sales and marketing professionals. He has over 15 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Intuit and many other Fortune 500 caliber companies.

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• February 19, 2024

Morgan Ingram is the director of sales execution and evolution at JBarrows, and host of the SDR Chronicles podcast.

As a sales trainer and podcast host, Morgan is on the cutting edge of new sales development tactics and channels. One underutilized channel that he’s had success with is LinkedIn Voice Messaging.

Morgan spoke with me for the Sales Prospecting Summit about:

• What LinkedIn Voice Messaging is
• How he leverages it in his prospecting cadences
• His 10-30-10 approach to structuring messages to improve listen and open rates

Morgan’s process with LinkedIn Voice Messages has earned him a meetings-booked rate of 20% on cold outreach.

Check out the infographic below for the quick-hitters about his process.