Practical Prospecting: Pre-Selling
Contents
Today we are talking about how to pre-sell offers before they launch. Sujan sees pre-selling as validation that you should actually move forward with what you intend to do. This episode will be especially helpful to any new sales reps or early-stage founders in 2026.
Timestamps:
[0:01] Intro
[1:43] How we pre-sold before the launch of Mailshake
[2:43] This practice is great for companies of any stage (even if you haven’t launched yet)
[3:38] What to do if nobody wants what you are pre-selling
[5:11] You should be doing this at your SaaS company every quarter
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