Every time you think you’ve mastered LinkedIn (LI) and you’re doing everything you need to do to stay on top of your game, a new LinkedIn feature, trend, or a change in algorithm walks in. You start focusing on that and boom, you’ve lost all your previous effort.
To step out of this helpless loop and truly win at LinkedIn, you need to make use of LinkedIn automation tools. These tools can help you automate repetitive tasks, so you can focus on more important aspects of your LinkedIn strategy, i.e., genuine 1:1 networking and more.
So in this post, we’ve listed the top 17 LinkedIn automation tools that can help skyrocket your LinkedIn growth in 2023. Let’s dive right in!
LinkedIn automation refers to the use of software tools or bots to automate basic and repetitive tasks on LinkedIn. These tasks may include:
Most of these tools work by using LinkedIn’s API to access and manipulate data on the platform.
And the purpose of automating these tasks is to save time and increase efficiency for individuals and businesses looking to leverage LinkedIn.
On that note, here are a few pros and cons of LinkedIn automation tools to consider:
|Saves time and increases productivity||In case the tool violates LI rules, accounts can get restricted or banned|
|Allows you to target highly specific and defined audience||Generic automated messages result in a lack of personalization|
|Let’s you reach and engage a larger audience than what is possible manually||Most high-quality tools require a monthly subscription or payment per action|
G2 Rating: 4.7/5 (225 reviews)
Capterra Rating: 4.7/5 (103 reviews)
Mailshake’s LinkedIn automation tool helps with sales and lead generation. It enables users to automate personalized LinkedIn outreach campaigns on a large scale. Some of its top features include:
Mailshake LinkedIn automation is part of our sales engagement plan.
G2 Rating: 4.1/5 (3906 reviews)
Capterra Rating: 4.4/5 (3439 reviews)
Hootsuite provides a range of automation tools for all social media platforms. The one we recommend considering here is the post-composer. Using this, you can compose your LinkedIn post right on the platform and schedule it for publishing at a preferred date and time. Hootsuite will also recommend the best times to post according to your industry.
Some of its top features include:
G2 Rating: 4.0/5 (52 reviews)
Capterra Rating: 4.3/5 (25 reviews)
Similar to Mailshake, Expandi.io is made for automating lead generation on LinkedIn. It automatically likes posts, endorses skills, and sends connection requests and messages. Some of its top features include:
But at the same time, Expandi is pricier than Mailshake.
G2 Rating: 4.5/5 (550 reviews)
Capterra Rating: 4.4/5 (356 reviews)
SocialPilot is an all-embracing marketing tool like Hootsuite. It leverages the power of AI and offers a very user-friendly interface. It can help with LI automation via features like:
G2 Rating: 4.4/5 (2460 reviews)
Capterra Rating: 4.8/5 (558 reviews)
Sprout Social is another automation tool that offers a comprehensive set of features for LinkedIn scheduling, analytics, and engagement. Top features include:
G2 Rating: 4.3/5 (976 reviews)
Capterra Rating: 4.5/5 (1410 reviews)
Buffer is an automation tool for a range of social media platforms including LinkedIn. It’s best suited for medium or large businesses that publish bulk content every month. Some of its features include:
G2 Rating: 4.5/5 (112 reviews)
Capterra Rating: 4.7/5 (26 reviews)
LinkedIn Helper2 is one of the cheapest tools that help with LinkedIn outreach and profile growth. It can help you with:
G2 Rating: 4.4/5 (111 reviews)
Capterra Rating: 4.6/5 (268 reviews)
Octopus CRM is a useful and cheap lead generation for B2B marketers operating on LinkedIn. The name ‘octopus’ indicates that it supports multi-channel marketing. Features include:
G2 Rating: 4.6/5 (60 reviews)
Capterra Rating: 4.4/5 (65 reviews)
Zopto is a cloud-based multi-channel outreach tool. It allows you to send personalized LinkedIn message requests, Inmails, messages, and connection requests. You can also use built-in GPT-3 support to write flawless personalized messages. Its features include:
G2 Rating: 4.3/5 (1685 reviews)
Capterra Rating: 4.5/5 (110 reviews)
LinkedIn Sales Navigator is offered by LinkedIn itself. Its strongest feature is its advanced search, which gives you access to powerful information about your LinkedIn leads and allows you to locate the most relevant prospects. Some of its top features are:
You’ll have to request a quote to find out pricing.
G2 Rating: 4.0/5 (246 reviews)
Capterra Rating: 4.7/5 (9 reviews)
LinkedIn Ads is an advertising automation tool. It helps you create ads, which in turn helps you find high-quality leads. Its features include:
Pricing depends on the ads you create.
G2 Rating: n/a
Capterra Rating: n/a
Pods are discouraged at LinkedIn. But if you’re a complete beginner who’s finding it difficult to bring engagement to your profile, Lempod can be of great help. Its features include:
G2 Rating: 4.3/5 (34 reviews)
Capterra Rating: 4.6/5 (85 reviews)
Phantombuster is a data-scraping LinkedIn automation tool that helps with lead generation. Its features include:
Dux-soup is a lead-generation LinkedIn automation tool designed for small to medium-sized businesses. It lets you:
G2 Rating: 4.6/5 (136 reviews)
Capterra Rating: 3.8/5 (13 reviews)
Dripify is a cloud-based LinkedIn automation tool. It claims to allow users to send 500+ connection requests per week without posing a risk to their LI accounts. Other features include:
G2 Rating: 2.7/5 (14 reviews)
Capterra Rating: 3.0/5 (10 reviews)
MeetAlfred is a prospecting tool that lets you automatically send highly personalized messages in bulk across LinkedIn, Twitter, and email. Other features include:
G2 Rating: 4.5/5 (39 reviews)
Capterra Rating: 4.6/5 (51 reviews)
Last but not the least, WeConnect is a LinkedIn automation tools that allows you to automatically (and safely):
It also offers a robust set of safety features that include a dedicated IP address, contact blacklisting, and randomized delay between actions.
When choosing a LinkedIn automation tool, we recommend considering the following four factors.
First, determine why you need a LinkedIn automation tool and pick a type accordingly. Generally, there are six types of LI automation tools. These are:
Next, determine how much you can spend on LI automation. On average, LinkedIn automation tools cost $20 – $200 per month.
Once you know your budget and the kind of tool you’re looking for, shortlist the most suitable tools and compare their features. Do not opt for a tool that offers the most features in your budget. Rather opt for the tool that offers the most relevant features.
Lastly, read customer reviews and assess if the tool’s worth the price. Also, check if the tool is compliant with LinkedIn policies and has responsive customer support.
As long as you’re not violating LinkedIn rules and regulations, it’s completely safe to use LinkedIn automation tools.
It depends. Most tools listed above are user-friendly and require no technical knowledge. You can learn to use them on your own or via a simple onboarding journey. For more complex tools, you can find many tutorials online to help you get started.
LinkedIn automation tools can help you streamline workflow and get rid of repetitive tasks. But they cannot guarantee high-quality content or the human touch that’s required for fruitful LinkedIn engagement without smart usage.