The SaaS market is crowded these days. It’s easier than ever to build software, but that makes it harder to sell and market. Some of your customers may already be using a different software to solve their problems, so how do you steal those customers away from that competitor?
[1:59] Finding if someone is using your competitor
[3:02] Narrowing down to your top competitors to target
[4:40] Centering your message on how you are different from the competitor
[7:20] Your customer success team is a goldmine of information