Yesware is a Gmail and Office365 extension that bills itself as an “All-In-One Toolkit for sales professionals.” Essentially, it’s a plug-in for popular email applications that aims to make it easier to perform cold outreach, follow up with leads, and schedule meetings.
Unlike other email tools, Yesware allows you to do all this without having to leave your preferred email application. This makes it very easy, but also less flexible and powerful than other similar tools.
You can try Yesware for free, but after the trial period, you will have to upgrade to a paid plan. Pricing starts at $15/month for an annual plan and goes up to $85/month.
While Yesware can be used for many different applications, it’s specifically designed for cold emailing, cold calling, follow-up emails, and B2B sales.
Yesware’s features can be divided into six main categories:
One issue with Yesware is that it’s only available as a Gmail or Outlook extension. While there is a separate app where you can set up campaigns outside of the Gmail or Outlook UI, there’s no option for a completely standalone desktop app. This reduces flexibility and can also make your inbox look a bit cluttered.
Plus, there is currently no way to use Yesware on your mofbile device. With so many people doing business on the go, this can be a major problem, and several reviewers have commented on this important oversight.
Finally, some users also report annoying bugs and glitches. Some of these are fairly minor, but one user mentioned that email tracking doesn’t work properly because it registers emails as read even when they were only opened by the receiver’s firewall or antivirus software. When customers do have issues, there are also some complaints with Yesware’s lack of accessible human customer support.
Yesware is a great light-weight tool to help with tasks related to managing and sending emails from your inbox.
However, if you’re trying to send larger campaigns to many recipients, Mailshake is a much better option for several reasons:
As an app that’s separate from your Gmail or Outlook inbox, Mailshake has a number of advantages over Yesware.
First, you can manage and reply to leads from within Mailshake with Lead Catcher. This allows you to keep the work you do on outreach campaigns separate from your inbox. It also helps you stay focused on just the folks who reply and are interested in your offer, and easily get rid of autoresponders, bounces, unsubscribes, and folks who aren’t interested.
Additionally, Mailshake keeps your campaigns on track by:
Mailshake also helps reduce your bounce rate by identifying emails that are likely to bounce, before you send your campaign, and giving you the option to remove them from your campaign.
Yesware has a few key direct integrations, but is missing many more that make it difficult to make Yesware a part of your tech stack.
First, Yesware does not integrate with Zapier. That means that the only integrations they have are the few tools that they integrate directly with. Mailshake integrates with Zapier, which means you can connect Mailshake to thousands of apps, even if we don’t have a direct integration.
The only CRM that Yesware integrates directly with is Salesforce, and that’s only for customers on the Enterprise plan. Mailshake directly integrates with Salesforce, Hubspot, and Pipedrive, all of which are available to any Mailshake customer on any plan.
Mailshake also directly integrates with two other popular sales tools: Calendly and Vidyard. Our direct Calendly integration allows you to connect lead tracking within Mailshake to when a prospect books a meeting with your Calendly link.
Our direct integration with Vidyard allows you to embed videos into Mailshake campaigns and track when people click and watch the video.
Mailshake’s native and 3rd party integrations make it a much better option for most salespeople and business owners who already have a set of tools that are a part of their process.
A quick check of Mailshake’s G2 reviews will show one thing: our customer support and success teams are the best in the industry.
We host twice-weekly office hours, available to any customer, to hop on and get their questions answered about the Mailshake product, or their outreach strategy.
For customers on our annual or sales engagement plans, we offer a one-hour, one-on-one onboarding session with our customer success team to help you get your account set up and your strategy off the ground.
We give specific feedback on campaign copy to maximize deliverability and engagement, and work with 3rd parties to provide professional copywriting and campaign strategy support.
Mailshake is easy to use, but cold outreach is hard to master. Our customer success team is there every step of the way to make sure you’re getting the most out of the platform and the best results possible.
Mailshake is certainly the best Yesware alternative in terms of features. But if it doesn’t seem to fulfill your needs, here are 5 more alternatives to consider.
Groove is a powerful sales productivity and effectiveness tool with an aligned vertical strategy with Salesforce, so it isn’t available to organizations using a different CRM platform.
It makes managing customer interactions easy and enables higher quota achievement via AI-driven selling and workflow automation.
Here’s an overview of the platform’s features:
Groove is more scalable than Yesware for teams directly working with customers. It also beats Yesware in service and support, sales engagement, campaign execution, user interface, and security, privacy, and compliance.
Groove comes with buyer-centric, cross-functional pricing. You can get the pricing list by asking for it or requesting a demo. There is no free trial.
As one of the originators of the sales engagement category, Salesloft offers features with an advanced understanding of what it takes to deliver custom insights that provide real value to customers.
The platform boasts stellar sales engagement capacity depth and offers features that leave almost every tool on this list in the dust, such as conversion intelligence, sales enablement, one-click dialers, and granular analytics by cadence, account, or individual.
Salesloft is differentiated by the following features:
If all you really need is email tracking, Salesloft is an overkill investment with many advanced features your team may never use, unlike Yesware. Plus, the ongoing need for support, the steep learning curve, and the high price point can make reaching break-even challenging.
However, Salesloft is far superior to Yesware if you manage high-prospecting SDR teams and want granular insights.
Salesloft offers three packages: Essentials, Advanced, and Premier. The pricing is customized for each package. But you canrequest a demo to see how Salesloft works before spending any money.
Outreach is a sales engagement platform that enables you to streamline your communication with prospects and customers across multiple channels, such as email, LinkedIn, phone, social media, and SMS.
And when it comes to combining conversation intelligence, sales engagement, and revenue intelligence, you can’t do better than Outreach. Here are some of the features it offers:
If you’re looking to up your game and reach more prospects, Outreach is an excellent tool. However, you have to perform all tasks in-platform to make the most out of it. So, if you live in Gmail, Yesware may be a more suitable option.
Outreach is custom priced on request. You can request a demo to get a quote. However, expect it to be a significant investment.
SalesHandy is an Outlook-specific sales engagement platform with tools like email tracking and analytics, mail merge campaigns, email scheduling, automated follow-ups, document tracking and analytics, and meeting schedule.
The software integrates with CRMs like Salesforce, HubSpot, and Pipedrive, helping your team quickly manage contacts and leads. It also provides a detailed analysis of the open rate, reply rate, engagement tracking, bounce rate, and click-on links.
So, if you’re looking for a platform that offers more than just email tracking, template creation, and email analytics, SalesHandy should be your go-to option.
But if you want to only automate your newsletter and don’t need fancy features like detailed analytics and automated follow-ups, Yesware may be a better option.
SalesHandy allows you to pay for what you need and keeps up with you as you grow. It offers two types of pricing: business and agency. There are four business plans: Outreach Basic, Outreach Pro, Outreach Scale, and Custom, billed monthly or yearly.
MailTrack is a lightweight email tracking plugin that integrates directly into your email client, such as Gmail or Outlook, and helps you track when your emails are opened and read. It comes with basic analytics and reporting features that enable you to track email performance.
Once installed, it tracks when your emails are opened and gives real-time notifications so you can follow up with your prospects and customers. The platform also provides data on click rates, open rates, and the best time to send emails based on historical data.
If you’re looking for a platform that looks and feels like Yesware but is cheaper and offers more features, Mailtrack is an excellent option. It makes your job easier with real-time notification tracking and analytics that help you follow up with prospects at the right time.
MailTrack offers three plans: Free, Pro, and Advanced, billed monthly, quarterly, and annually.
You get a 50% discount if you choose the annual plan.
Yesware is a great product for people looking for a lightweight inbox add-on and early stage email automation.
For most people, however, Mailshake: