Let’s be frank: getting people to pay attention to your ads is an incredible challenge. There is simply so much content assaulting everyone each and every waking moment of the day. It all turns into a blur. But there are still a few things that will catch people’s attention and make them take a second …

LinkedIn InMail can be one of the most potent weapons in a salesperson’s armory. When it comes to generating responses from prospects, InMails have a hit rate of 10-25%, which is 300% higher than emails containing exactly the same content. But there’s a rampant trend that’s ruining LinkedIn InMail for everyone: pitch slapping. InMails won’t …

There’s an old adage that says, “You are who you surround yourself with.” That raises the question: who exactly do you surround yourself with? Let’s not mince words: community is important. It shapes you, and you shape it. If you’re in sales, and you want to take your skills to the next level, you need …

Imagine you see two advertisements for tropical vacations. The first reels off numerous statistics about the depth of the swimming pool, the temperature of the water, and the average number of daylight hours. The second describes what it’s like for you, personally, to feel the sand beneath your feet and unwind with a mojito while …

For those without sales experience, the interview is the ultimate test. Since you can’t fall on an extensive background in your sales resume, you have to turn on the charm and sell yourself to get your foot in the door. That’s often easier said than done, but it’s completely doable. For those with sales experience, …