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Category sales

4 ABM Metrics Your Team Needs to Track

As content marketers who spend every day juggling dozens of projects at once, it can be tough to decide which trends to pay attention to. After all, many disappear just as quickly as they come onto the scene. How can we be sure which new trends are worth our attention? Unlike some fallen fads, account …

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sales success

Sales Success: Start by Asking These 3 Questions

Sales success requires an acute understanding of exactly what you’re selling. But I’m not talking about the intricacies of your features and benefits. No, while you need to understand your product or service, for real sales success, you shouldn’t be thinking about it at all. You see, you don’t sell your product or your service. …

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What’s the Difference Between SPF and DKIM?

The inception of modern email was both exciting and problematic. We don’t have to tell you the kind of positive impact email has had on society, but it came with a lot of security risks as well. Email in the early days had limited mechanisms to support security and sender verification. Practically all viruses, spam, …

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