In this episode, we talk about how to craft your messaging for the different stages of the buyer’s journey. Each of your potential buyers are in a different phase of their own decision-making process, and the marketing messages you create should reflect that. Listen to this episode to learn about aware vs unaware prospects and how to target your marketing messages directly to their thought process.
[1:19] The stages of the buyer’s journey
[4:04] Messaging for unaware and aware prospects
[9:44] The challenges of unaware messaging
[11:45] Getting into the head of your buyer
[14:24] Using bump emails to increase visibility