Outreach is a sales engagement platform that’s designed to help businesses and sales teams close deals quicker, more consistently, and more predictably. The company was founded in 2011 and is currently based in Seattle.
As the name implies, it’s a tool that primarily aims to improve outbound sales efforts, aka sales outreach, by facilitating faster engagements, making engagements more effective, improving scheduling, and optimizing coaching efforts.
Although Outreach’s primary focus is outreach, it’s not limited to outbound sales. Outreach can also be used for account-based sales, inbound sales, and even recruiting as well. The software is geared towards sales teams, not individuals, and focuses on meeting the needs of the remote sales world.
The heart of Outreach lies in its scheduling feature, called sequences. The tool allows sales reps to plan out their strategy (sales sequence) on a per-client basis.
Outreach groups its feature set into four divisions:
Other notable features included with Outreach include a sales dialer to make going through call lists easier, personalization capabilities for emails, and efficient outreach meeting booking.
Outreach can be used effectively by anyone in sales. However, it is specifically designed to meet the needs of six different personas:
As one of the biggest players in the sales engagement space, Outreach has thousands of customer reviews.
Digging through these reviews, you see two issues pop up consistently:
Let’s explore both of these.
Outreach doesn’t list its pricing on their website; they require a demo before sharing pricing details.
That said, at the time of this writing, Outreach costs $100/month, per user, which is about average for the highest-end plans for most sales engagement software.
However, Outreach does not do monthly pricing. All Outreach accounts must be purchased annually. So purchasing an Outreach account or adding a user to your team will cost $1,200, paid up-front.
For many companies, moving on to outreach is like moving to a new CRM. Your sales team will spend a lot of time in the platform, and it’s built for large sales teams serving all types of markets.
For a tool that’s so integral to a sales team’s processes, companies often need to customize Outreach for their specific use-case and integrations.
And because there are so many features, many users say that the interface can be overwhelming, which makes the product itself difficult to use.
Larger sales teams often have a sales ops team that helps onboard and train new salespeople to their tech stack. But smaller or newer sales teams may not have a team prepared with formal Outreach training.
Outreach is a great solution for larger, more established sales teams, and funded startups with enough “cash in the bank” to cover the upfront annual contracts and implementation costs.
However, most sales teams don’t need all the features and functionality that Outreach offers, and don’t have the time (or interest) to spend weeks learning the ins and outs of a new platform.
For folks like this, Mailshake is a perfect alternative.
Mailshake has all the core features of Outreach, plus a few important advantages:
If you’re using Outreach to automate and scale your outbound sales efforts, Mailshake may have all the features you need.
Let’s start with the primary Mailshake features:
The most important part of a sales engagement platform are:
And this is where Mailshake thrives.
Check out this 5-minute video walking through how Mailshake makes it easy to build an outreach sequence.
With Mailshake, you can create a sequence of personalized emails and automated follow-ups, triggered or paused based on if a recipient opens, replies or clicks a link.
Set your emails to only send during weekdays and business hours, and maximize deliverability by automatically removing recipients who bounce or unsubscribe with trigger words like “remove me”.
And when a prospect expresses interest in your offer, you can reply to them directly from Mailshake.
Keep track of every single interaction with a prospect, including opens, clicks, and even which touch point turned a prospect into a lead.
Take a look at this at the campaign or account level to see which messages are working and which ones need changing, and AB test emails, follow-ups, or entire campaigns to improve your effectiveness.
All this activity can be pushed to your CRM with our native Salesforce, Pipedrive, and Hubspot integrations, or with any other CRM via Zapier. New prospects can also be added to a Mailshake campaign.
And finally, the most effective outreach strategies go beyond email. With Mailshake, you can seamlessly integrate social selling and cold calling into your outreach sequence.
Add a “task” to connect with a prospect on social media phone call to any sequence, just like you would add a follow-up email.
When a sequence reaches that touch point, all your outstanding tasks will be grouped together, allowing you to power through LinkedIn messages or cold calls one after another.
For most salespeople and entrepreneurs doing cold outreach, Mailshake has everything you need to do effective, scalable outreach.
Outreach requires a $1,200 upfront investment, per user, to get started. For many salespeople and business owners, this is prohibitively expensive.
Mailshake starts at $59/month, per user, billed annually. There is also a 30-day money-back guarantee. That means if you give Mailshake a try and it’s not a fit, you can reach out to our team and get a full refund, no questions asked.
If you’re interested in investing in a sales engagement platform, but not ready to pay several thousand dollars up front for you and your team, Mailshake is a great alternative.
Mailshake’s most popular “feature” isn’t really a feature at all. A quick glance at our reviews on G2 will show a clear pattern; Mailshake customers love how our customer success team makes them better at cold outreach.
If you’re new to cold outreach, or an experienced salesperson looking for feedback from an expert, our success team is here to help.
So that was all about the best Outreach.io alternative — Mailshake. But if you’d like to explore more options before making a decision, here are 5 more alternatives to consider.
G2 Rating – 4.8/5 (1,082 reviews)
Capterra Rating – 4.6/5 (96 reviews)
Reply.io is an AI-powered sales engagement platform that provides features like email automation, contact management, sales intelligence, and analytics to help sales teams automate and streamline their outreach and follow-up processes.
The platform enables you to create and send personalized emails at scale, set up automated follow-up sequences, and track email engagement metrics such as open and reply rates. It also integrates with CRM tools like Salesforce and HubSpot, creating a seamless experience.
Here are some features of the platform:
If you’re looking to automate one-to-many communication, Reply.io is an excellent tool. It also provides lots of support if you’re just starting out. But the deeper you get, the more poorly rated the support gets.
Plus, in comparison to Outreach, Reply.io is more time-consuming to set up and has a steeper learning curve. It also comes with marketing-specific features you might not use if you only use the platform for prospecting.
Reply.io offers three plans: Starter, Professional, and Custom. The Custom plan is for large teams with specific needs, so it’s tailored for them. However, you can start with a 14-day free trial to check whether or not the platform is for you.
G2 Rating – 4.4/5 (798 reviews)
Capterra Rating – 4.3/5 (175 reviews)
Yesware is a sales productivity tool designed to streamline email communication and track engagement with prospects. It integrates with Gmail, Outlook, and Office 365 to provide insights into email performance.
The platform also enables you to send personalized email templates and track email opens, clicks, and replies in real time. It comes with the following features:
If you’re looking to automate and organize email prospecting and outreach, Yesware may be a great choice. It’s easy to set up and navigate, has an easier learning curve, and is more affordable than Outreach, which can be a significant investment.
However, Yesware doesn’t integrate with as many tools as Outreach and doesn’t provide the granular insights that Outreach is known for. You also can’t include attachments when you’re sending mass emails on Yesware.
The platform offers four pricing plans: Pro, Premium, Enterprise, and Custom. But you can register for the Free Forever plan to determine whether Yesware is what you’re looking for.
G2 Rating – 4.5/5 (3,441 reviews)
Capterra Rating – 4.3/5 (197 reviews)
Salesloft is a pioneer in the sales engagement category, offering advanced features that provide valuable insights. It excels in sales engagement capacity depth and integration capabilities, leaving most other options behind.
The platform’s features include the following:
If you manage high-prospecting SDR teams and need detailed insights, Salesloft is an excellent solution, just like Outreach. However, the difficult learning curve, the need for admin support, and the sheer number of features mean adoption can be an issue.
So, if all you need is email tracking, Salesloft may be an unnecessary investment with features your team may never use.
Salesloft offers three pricing plans: Essentials, Advanced, and Premier. The pricing is customized for all three packages. However, you canrequest a demo to check how Salesloft works before investing.
G2 Rating – 4.6/5 (260 reviews)
Capterra Rating – 4.6/5 (39 reviews)
Klenty is a sales engagement platform that allows you to create and send personalized emails at scale, set up automated follow-up sequences, and track email engagement metrics like open and reply rates.
The software also comes with features like:
If you perform email outreach every day, Klenty will help you automate the process so you don’t have to spend time doing the same thing. But if you need more features and granular reports, Outreach may be a better option.
Klenty offers four pricing plans: Startup, Growth, Pro, and Enterprise. You can try each plan for 14 days to get a feel of what you’ll get.
G2 Rating – 4.8/5 (5 reviews)
Capterra Rating – 4.3/5 (13 reviews)
Right Inbox is an email productivity tool designed to enhance the functionality of Gmail and Outlook. It can help you streamline your email communication and manage your inbox within one message system.
The platform comes with several features, such as:
Plus, just like Outreach, the tool lets you personalize your emails and make them however you want.
So, if you’re looking to automate your email messages, Right Inbox has got you covered. But if you want marketing or prospecting features, Outreach will be a better option.
Right Inbox offers three pricing plans — Free, Personal, and Professional — as follows:
Outreach.io is a great product for established sales team ready to make a long-term commitment to outbound sales on a single platform.
For most sales teams, however, Mailshake: