Accelerate: The science of sales planning 🔬

Sujan Patel is the founder of Mailshake, a sales engagement software used by 38,000 sales and marketing professionals. He has over 15 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Intuit and many other Fortune 500 caliber companies.
  • April 3, 2024

If your sales plan is to just “sell more of the product/service you’re hired to sell”, you won’t sell.

Sales planning is a science. Thanks to over 100 years of sales experimentation and research, we know what works and how to go about it systematically.

If you want to convert your sell-more-product sales plan into a highly detailed, strategic, actionable knowledgebase, scroll to the end to find my guide that covers everything you’ll ever need to know about building strategic sales plans.

But don’t scroll too fast, or you might miss some golden nuggets on:

  • The art of sales presentations
  • Why field sales is a valuable asset for businesses
  • How to overcome common sales objections
  • Conquering the fear of rejection in sales
  • What a sales counselor does

Excited? Off you go!

🎯 Sales Presentations Tips to Seal the Deal at Your Next Meeting

A well-planned and customer-focused sales presentation is a great (and only) way to convince an audience to buy from you.

In this guide, you’ll learn how to craft a sales presentation outline in six simple steps. You will also get 13 actionable tips on perfecting your sales presentation, such as:

  • Creating a solid foundation
  • Making it stand out
  • Providing a framework
  • Skipping the corporate spiel
  • Including both external and internal research
  • Offering solutions
  • Talking about ROI

Each tip is explained using real-life examples from Microsoft, DocSend, Reddit, and other big guns, so you will understand exactly how and when to use it.

💡 What Is Field Sales? The Ultimate Guide for Success in 2024 (Updated)

Did you know field sales reps are 22% more successful in converting leads than inside sales teams? This means a business without field sales misses out on:

  • More revenue
  • Better customer relationships
  • Growth opportunities

If you don’t want that, give this ultimate field sales guide a read. It discusses everything from what field sales is to how to become a great field sales rep.

You will also learn about the best field sales technologies in the market—including tool recommendations. The guide ends with the top challenges faced by field sales reps and ways to overcome them for better performance.

💪 Overcoming Common Sales Objections: 10 Essential Tips

80% of buyers say no at least four times before saying yes. They are anxious about the product or service you are selling and will keep coming up with objections until they are 100% sure.

As most sales reps will agree, handling these objections is the most difficult part of the job. You need to understand the buyer and address their insecurities properly to close the deal, which is what this guide is here to teach you.

You’ll learn:

  • Types of objections
  • Importance of handling objections
  • Four-step approach to handling objections
  • Most common sales objections and how to handle them

Read now to discover why a customer brings up a particular objection and what you can do to make sure your sale is made.

✨ 9 Ways to Overcome Your Fear of Rejection in Sales

Every salesperson experiences the fear of rejection. If not conquered, this fear can deepen and trigger challenges like lower self-worth, depression, and poor work performance.

But fear not—this comprehensive article teaches you how to shift your sales team’s mindset from fearful to fearless. You will learn:

  • Why the fear of rejection exists in sales
  • How to help your salespeople overcome the fear of rejection
  • How to help your salespeople deal with rejection and move on to the next call

Explore professional tips and real-life examples to understand the science of sales rejection and help your team level up.

💼 What Does a Sales Counselor Do? Roles And Responsibilities

A sales counselor sells products that need a lot of time and money to buy. Think prefabricated homes. But that’s not all.

A counselor may also have the following roles and responsibilities:

  • Setting standards and training staff
  • Handling inbound calls from clients
  • Developing and executing annual strategic marketing plans
  • Supporting sales presentation efforts by developing target materials
  • Updating customer databases
  • Managing product deliveries to optimize customer experience

I know—the job is diverse in nature and the exact role depends on a lot of factors. Read Zippia’s guide for a thorough understanding.

✅ How to Build a Strategic Sales Plan + 10 Examples

Struggling to create a thorough sales plan that motivates the team and fulfills your business targets? Well, then you should check out my latest blog post, where I discuss:

  • What a sales plan is
  • Sales planning process
  • Strategic sales plan examples
  • Tips for creating a sales plan
  • When you should implement a strategic sales plan

That’s not all—you will also get access to four templates to create your unique sales plan without wasting time.


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