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Category cold email

What is Lead Generation and How to Do It

Acquiring leads is one of the main objectives of any business. Companies dedicate large amounts of resources for generating leads. The truth is, if your prospects are not ready to buy what you are selling, you will find it difficult to make sales. Good leads are prospects that have an interest in your product or …

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How to Warm Up an Email for Cold Outreach

Globally, 14.5 billion emails are marked as spam every single day. This equates to almost half (45%) of all emails. What’s more, advertising-related spam is the biggest single category, accounting for 35% of all spam. It goes without saying that staying out of the spam folder is vital for salespeople using cold outreach – but …

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