Have you ever been in the middle of writing an email and stopped to wonder if you’re being too casual? Whether you’re a salesperson composing a formal email, sending a professional inquiry, or working with a new client, there are a few best practices to follow if you want to get results.
Follow these nine steps to convey the right tone for your next formal email, whether it’s your first outreach or a follow-up.
When you’re sending a formal email from your personal email address, it’s important to make sure that it looks professional and accurately reflects the tone you want to achieve.
If you’re still using one from years ago with nonsensical letters, strings of random numbers, your favorite sports team, or anything else that could be deemed unprofessional by an associate or a customer, it’s time for an update. The best email address for sending formal emails tends to be a combination of your first and last name.
Blue might be your favorite color, but that doesn’t mean it’s appropriate as a text color for a formal email. On the same note, while you might have a preferred font when messaging friends and family, stick to distraction-free styles for formal emails—Arial, Calibri, or Times New Roman.
You want your message to be what catches someone’s eye, not the font you choose.
Shorter is better—to a certain extent. According to Kinsta, the majority of email subject lines are 100 characters or less, but the sweet spot for higher open and click-through rates is between 110 and 140 characters.
There are a couple of things to consider when writing your subject line:
One of the most important aspects of your subject line is that it must accurately reflect the message of your formal email. Spammy subject lines are a great way to lose trust and credibility.
Need some subject line ideas? Check out these best practices and examples.
Once those three steps are taken care of, it’s time to choose an appropriate formal email greeting. Save the casual greetings like “Hey” and “Hi” for your friends and family.
Some formal email greetings that carry the right tone include:
If you’re sending an email to a prospect or business associate, a more formal tone is necessary. You also always want to include the name of your recipient. If you don’t know it, find it. If that’s not plausible, you can address your formal email to “Whom it may concern” or “Sales team,” “Marketing team,” etc., but those greetings should never be your first choice.
The first sentence of your formal email should briefly introduce yourself and your company. The recipient doesn’t need your life story.
Here are some tips on how to formally introduce yourself via email:
Keep in mind that the reader wants to know what you can do for them; they aren’t as interested in who you are or why you do what you do (yet).
Formal emails should always be short and to the point. It’s better to send a two- or three-sentence email than it is to include irrelevant information. On the same note, don’t send your emails as a single large block of text—break it up by using short paragraphs and bullet points.
Chunks of text make it difficult for the recipient to find the main points of your formal email. Formatting your email to include plenty of white space makes it easier to read and find important information; it also increases the likelihood of getting a response.
Ready to wrap it up? Make sure to end your formal email appropriately.
Like your greeting, leave the casual phrases for corresponding with family and friends. For example, rather than ending with “Thanks,” go with the more formal “Thank you.”
Some formal email closings that carry the right tone are:
Once you’ve built some rapport with your correspondent, you can pick up some more casual and fun formal email endings. Until then, stick with the formal closing phrases listed above.
The email address and subject line give your recipient their first impression of you, and your email signature leaves them with their last one.
A formal email signature should include your:
Don’t settle for a boring, generic signature—check out the best email signature generators for business and formal emails.
Once you send your formal email, there’s no going back. Even if you read through it multiple times before hitting send, it’s easy to overlook simple mistakes.
The most important things to double, triple, and quadruple check are your recipient’s name and their company name—if you opened an email and your name was spelled wrong, would you even bother reading it? Probably not. The same goes for the company name: Milkshake and Mailshake are two very different things.
Now that we’ve covered the nine steps to follow when composing a formal email, let’s look at a great template you can use to get started.
My name is [Full name]. I’m reaching out to you about [the benefit that your product/service can bring them or a request].
[2–3 sentences that support your point stated in the introduction. You can include a bulleted list of benefits if applicable].
[A specific call to action: book a call/demo/meeting/etc.]
Looking forward to hearing from you soon,
[Your email signature]
Next, let’s take this template and apply the nine steps listed above to bring it to life.
Want to scale your link-building outreach?
My name is John Smith with Mailshake, and I recently noticed that you’re working on a new link-building campaign. I wanted to reach out to you about how Mailshake is helping other companies in your industry scale their outreach:
Have a few minutes to spare? Schedule your personalized demo and see how we can increase your sales and revenue.
Looking forward to hearing from you soon,
Account Executive, Mailshake
Writing a formal email doesn’t have to be a challenge. Follow these nine steps, and you’ll be ready to send professional, formal emails that get results. If you want to master the art of email outreach, check out our free Cold Email Masterclass.