Despite the many new communication platforms around nowadays, like Slack, Facebook Messenger, and many more, the vast majority of business communication still takes place on email. If you’re trying to reach a new prospect or a lead, email should be your go-to communication channel. But finding the right business email for a prospect can be …

Great marketers know how much time Zapier saves. To help make sure you’re taking full advantage of this powerful tool, we’ve pulled together a collection of our 24 favorite Mailshake Zaps. Check out the list below for new ideas to update your Zapier arsenal: SMS Zaps Send a Twilio SMS after a new Mailshake message …

It’s been my experience that finding people on LinkedIn can sometimes be a pain in the ass. Usually, I have a prospect’s name and company name, so I know exactly who I’m looking for, but LinkedIn searches are cumbersome. Even if I don’t know who I’m searching for specifically, I often have a company name, …

You wouldn’t run a paid ads campaign without having the analytics capabilities in place to understand which ads are actually driving results for your business. Even SEO and content marketing are quantifiable in that you can track visitor actions to better understand the performance of your different strategies. Yet, despite this focus on metrics and …

So much to do, so little time. At least it feels that way. We all have the same 24 hours available to us each day, but it’s easy to feel overwhelmed. The difference between feeling calm, cool, and collected about your day versus frazzled, unprepared, and rushed often comes down to time management and scheduling. …