At Mailshake, we want to make it as easy as possible to see which of your leads are most engaged so you can respond more quickly and close more business. That’s why we launched a Lead Temperature feature for our Sales Engagement plan customers. Now we’re making it even easier to see exactly when leads …

You wouldn’t run a paid ads campaign without having the analytics capabilities in place to understand which ads are actually driving results for your business. Even SEO and content marketing are quantifiable in that you can track visitor actions to better understand the performance of your different strategies. When it comes to sales, call tracking …

Live chat is big right now – and the numbers behind its adoption prove why. Recent research from Kayako, which surveyed more than 400 consumers and 100 businesses, found that: Consumers are more likely to remain loyal, engage in positive word of mouth, and spend up to $500 extra per month with businesses that provide effortless live …

Despite the many new communication platforms around nowadays, like Slack, Facebook Messenger, and many more, the vast majority of business communication still takes place on email. If you’re trying to reach a new prospect or a lead, email should be your go-to communication channel. But finding the right business email for a prospect can be …

Half the battle of being a great salesperson is staying informed and organized: Where are my leads coming from? Which leads are at what stage of the pipeline? When was the last time I contacted them? Should I follow up again this week? Which tactics have been working, and which ones should I rethink? How has …