As a content marketer, outreach is one of the most important things you’ll do. In fact, Social Triggers founder Derek Halpern believes we should spend just 20% of our time creating content, and the other 80% promoting it (of which outreach is highly likely to play a huge part). What’s your ratio? If you’re like most …

Gmail is widely accepted as one of the best – if not the best – free email providers around. In the ten years since it launched, it’s reached 1.2 billion users, 20% of the email market share (second only to the iPhone), and a minuscule 0.05% of wanted email falsely classified as spam. It boasts …