As content marketers who spend every day juggling dozens of projects at once, it can be tough to decide which trends to pay attention to. After all, many disappear just as quickly as they come onto the scene. How can we be sure which new trends are worth our attention? Unlike some fallen fads, account …

What differentiates a successful salesperson — someone who constantly generates quality leads, drives sales, and increases revenue — from the average salesperson? In most cases, it’s the sales skills you use on a regular basis, both hard and soft sales skills. Let’s look at the difference between these two types of skills, and then, I’ll …

Sales success requires an acute understanding of exactly what you’re selling. But I’m not talking about the intricacies of your features and benefits. No, while you need to understand your product or service, for real sales success, you shouldn’t be thinking about it at all. You see, you don’t sell your product or your service. …

The inception of modern email was both exciting and problematic. We don’t have to tell you the kind of positive impact email has had on society, but it came with a lot of security risks as well. Email in the early days had limited mechanisms to support security and sender verification. Practically all viruses, spam, …

Social selling is no longer simply an option for salespeople – it’s a necessity. Social media has now taken over almost all aspects of our lives, from catching up with friends to tracking health, and purchasing – even in a B2B context – is no exception. 90% of top-performing salespeople now use social media as …